Acision demonstrates breakthrough Broadband Mobility Suite at CTIA Spring 2010 spotlighting a unique solution for the mobile data explosion challenge

17 March 2010 - Addressing the impact of unparalleled growth in mobile data usage on the operator community, Acision, a world leader in mobile data, today announced that it will provide a live demonstration of its Broadband Mobility Suite at CTIA Spring 2010 – breaking new ground in enabling operators to gain control over their network utilization, while simultaneously increasing mobile broadband revenue and profit per gigabyte. Acision Broadband Mobility Suite (BMS) is one of the first solutions to combine all of the capabilities operators need to address today's mobile broadband challenge, such as policy management and enforcement, web and media optimization, service allowance and bundle management, charging, location-awareness and VAS – uniquely pairing control and cost saving measures with the creation of revenue generation.

"Acision is stepping forward to help operators overcome one of the greatest challenges the mobile industry faces – the cost of managing the growth in mobile data usage to avoid the negative impact on quality of the user experience and inevitable data congestion, with the lagging growth in revenue compared to the cost of serving the increased appetite of Smartphone users for data-rich services like email, video and social networking," said Wayne Irwin, president, North America at Acision. "Building on our pioneering work in mobile messaging, Acision is taking the lead in powering operator innovation and profit growth with unique mobile data solutions like the Broadband Mobility Suite."

The Broadband Mobility Suite demonstration will take place at Acision's booth, 2917. Among its many features, BMS comprises of unparalleled policy-based, rich-media optimization capabilities yielding significant savings for operators in reducing the cost of peak capacity provision while improving user experience. At the show, Acision's solution will focus on service bundling options, usage control and driving consumer behaviour, spotlighting how operators can improve their profits by moving away from today's flat fee packages and differentiating their offerings to meet specific customer needs. Key elements of this live demo include:

• Full web and media optimization, delivering video at 30 – 70 percent less bandwidth while preserving quality of experience and significantly reducing network costs
• Location packages where a specific bundle with specific QoS applies depending on location
• Packages where members share a bundle at home but also have a personal bundle outside their home zone
• Bundles where two devices, such as a laptop and a mobile phone share the same package
• Day-pass pricing, showing how temporary packages can overrule existing subscriptions, enabling the operator to provide special offers or packages to existing customers
• Packages that exclude data-intensive applications that put high pressure on the network, like P2P downloading
• Notifications that inform the subscriber pro-actively about the status of their package, preventing bill shock
• Blocking access when the package is depleted, and re-directing subscribers to top up

At CTIA Spring 2010, Acision will also showcase its spectrum of real-time mobile data solutions – across mobile data services, mobile data control and mobile data charging – which enable operators to introduce new services while controlling, optimizing and monetizing data traffic.  In addition to its focus on mobile data solutions, Acision will also showcase recent deployments and Acision Innovation Network partnerships. 

About Acision
As a world leader in mobile data, Acision aims to power innovation and profitable growth in mobile data services. As a pioneer of mobile messaging, Acision's real time mobile data solutions support its customers worldwide to drive new revenues with innovative services while controlling, optimising and monetising data traffic. For more information, visit Acision at www.acision.com 

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