Portugal Telecom Enhances MEO Mobile Service Using Envivio Mobile TV Encoding Platform

Envivio Mobile Series Encoders Used to Increase Channel Line Up, Expand VOD Offering and Enhance End User Experience

October 27, 2008 - South San Francisco, CA, USA– Envivio Inc., the leading technology provider of IP video convergence encoding solutions from mobile to HD, today announced that its Mobile Series^TM video encoding platform has been installed by MEO Mobile – the mobile TV service from the mobile network subsidiary of Portugal Telecom. MEO Mobile has used the Envivio platform to upgrade and expand its mobile streaming service, enabling it to deliver 37 channels of high quality broadcast TV, as well as a wide variety of Video On Demand (VOD) content.

Portugal Telecom is the dominant mobile network operator in Portugal with over 6 million subscribers. The MEO Mobile service has been in operation since mid 2006 and has a large existing subscriber base which has benefited from the recent service enhancement.

"We are very excited about the future of MEO Mobile. After operating our service for over two years we can see that demand is definitely there," said Vera Pinto Pereira, Head of Marketing at Portugal Telecom. "This new solution from Envivio has improved the viewing experience for our users by delivering better video quality and higher service reliability. We are confident that our investment in the upgrade of our encoding platform will pay back very quickly through higher levels of service adoption and customer retention."

The MEO Mobile service now delivers 23 live channels and 14 playlist channels, all featuring the National and International news, sports and entertainment content that subscribers are accustomed to watching on their home TVs. In addition, Portugal Telecom´s mobile network provides a VOD service which allows subscribers easy on-demand access to highlights of popular broadcast programming, as well as movies and TV shows. All broadcast channels are encoded into multi-profile streams in real-time using an Envivio 4Caster M2-based encoding platform protected by a 4Manager M:N automated redundancy system. All on demand content is created using Envivio 4Coder Mobile SE offline encoders integrated with a content ingest and playout server.

Local system integration specialists Satcab provided project management services, ensuring a smooth transition from the previously used software encoders to the Envivio hardware-based encoding platform.

Tier 1 Mobile TV Encoding Platform
Designed for use by Tier 1 mobile TV service providers, the Envivio 4Caster M2 mobile TV encoder delivers high quality 3GPP encoded video with up to eight output profiles per channel. Like all 4Caster encoders, M2 combines a high availability hardware platform with an embedded software encoding core, providing levels of service flexibility and performance upgradeability not found in traditional video compression platforms. As with all Mobile Series™ products from Envivio, M2 interoperates with all the major streaming servers, software players and mobile devices commonly used for mobile TV streaming. M2 can be combined with the Envivio 4Manager headend management system in an M:N automatic redundancy configuration to deliver the carrier grade service availability now being demanded by mobile TV operators.

About Envivio Inc. - Envivio Inc. is the leading technology provider of IP video convergence encoding solutions for telcos, enterprises, and broadcasters. Envivio is the only company to offer convergence solutions supporting the "Three Screens" of consumer video – TVs, PCs and mobile phones – making IP video a reality over any type of network and to any multimedia device from mobile to HD. Envivio solutions deliver industry leading AVC/H.264, Windows Media Video (VC-1) and AVS compressed video quality at the lowest bit rate for IPTV, Internet TV, mobile TV and broadcast applications. Service providers worldwide use Envivio solutions to reduce their operational costs while offering subscribers the most compelling and highest quality video services anytime and anywhere. Visit www.envivio.com for more information.

Envivio is a registered trademark of Envivio Inc. All trademarks used herein, whether recognized or not, are the properties of their respective companies.

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