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Batelco selects Openmind Networks SMS personalisation to drive messaging revenues.

Bahrain, Wednesday, February 15 2006

Openmind Networks today announced that it has deployed its SMS personalisation system called My SMSTM, at the Bahrain Telecommunications Company (Batelco), a leading telecommunications provider in the Middle East. My SMSTM enables Batelco to introduce innovative solutions to its customers by offering them new, value added services based on the most successful non-voice service to date - SMS.

The personalisation of messaging services offers a new approach to increasing ARPU by putting the power of managing the specifics of services into the subscriber’s hands. The subscriber is offered a suite of value added SMS services and they can set up their own services via a mobile operator portal, SMS short code or WAP. In January, Batelco introduced SMS+ GROUPS, SMS+ AUTOREPLY and, on 5 February, launched an additional three new services SMS+ Filter, SMS CUG, SMS+ Online.

Baltelco had already deployed Openmind Networks, Network Antispam System (NAS) which enables the operator to totally detect and block SMS Spam and Scam and the same platform enables the operator to provide its customers with these new advanced SMS services. This win underlines Openmind Networks dominant position in providing creative messaging solutions for the global mobile messaging market.

Ahmed Al Janahi, Head of Corporate Affairs at Batelco, said: "Batelco is always looking for ways to increase the range of enhanced services we are offering to our customers and we are delighted to announce our latest, newly launched SMS offerings at 3GSM World Congress. We chose to work with Openmind Networks because of its innovative approach to our market requirements and its wealth of messaging expertise."

Alex Duncan, Chief Executive Officer at Openmind Networks, commented: Openmind Networks My SMSTM provides mobile operators with an opportunity to increase revenues through person-to-person advanced messaging services. We are proud to work with Batelco, a world respected telecommunications company, to enable them to bring a portfolio of new SMS services to its customers.

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About Batelco: Batelco (Bahrain Telecommunications Company) is the Kingdom’s leading provider of national and international telecommunications services, internet and broadband products & services and networked IT services. In Bahrain, Batelco serves more than 600,000 business and residential customers while the company’s Joint Ventures in Jordan, Kuwait and Egypt serve the needs of an increasing body of customers in the MENA region.

Batelco operates 16 Call Centres, located throughout the Kingdom, featuring state-of-the-art product displays and a full range of retail services to give customers a one-stop-shop for all their communications needs. In 2005, Batelco poured BD5 million into the community through a raft of charitable donations and sponsorships. By acting as the digital backbone of Bahrain, Batelco contributes significantly to the local economy and is a major player in putting Bahrain on the world map.
www.batelco.com

About OpenMIND Networks: Openmind Networks provides mobile operators with messaging products, solutions and consulting services. It has one of the most highly knowledgeable teams in the messaging industry and has extensive experience of deploying systems throughout the world in all mobile technologies. Openmind Networks products have been installed on four continents and these products provide service to hundreds of millions of mobile subscribers.
www.openmindnetworks.com

About Atlantic Bridge Ventures: Atlantic Bridge Ventures is a new pan European fund with offices in Dublin and London focused on making early and mid stage technology investments in semiconductors and software across Europe with a strong focus on a US exit model. Atlantic Bridge is comprised of a cohesive, dedicated team of experienced professionals who are committed to the success of the investee companies. All of our team members come from an industry background and have first hand experience of the challenges involved in growing technology companies from the startup stage into profitable businesses. Many of these companies have had successful exits either on the public markets or through trade sale. Atlantic Bridge is regulated by the FSA.
www.abven.com

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